Price: $36.00 - $30.60
(as of Apr 10, 2025 07:36:08 UTC – Details)
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Is Discontinued By Manufacturer : No
Product Dimensions : 3 x 3 x 3 inches; 0.32 ounces
Item model number : B0725YPBPR
UPC : 849154048328
Manufacturer : LAURA GELLER NEW YORK
ASIN : B0725YPBPR
Country of Origin : Italy
BALANCE-N-BRIGHTEN COLOR CORRECTING POWDER FOUNDATION: This award-winning foundation handmade in Italy is made up of pressed powders to help you create a perfect canvas and a natural, demi-matte finish. Build your ideal coverage without worrying about caking—this favorite feels weightless and looks flawless.
MEDIUM: Laura’s shade! Get this award-winning powder foundation in the perfect shade for medium skin.
SELF-ADJUSTS TO MATCH YOUR SKIN TONE: Treat yourself to a baked powder foundation that nourishes as it perfects. This natural demi-matte formula gives you creamy coverage that’s packed with antioxidants Centella Asiatica and White Tea Extracts for soothing hydration all day long
PERFECT FOR : This one’s a crowd-pleaser. Perfect for even mature skin, uneven complexions, and those with fine lines and wrinkles, the light and airy baked powder foundation gives you a flawless face without feeling (or looking) cakey and heavy, no matter your skin type.
HOW TO APPLY: Swirl your brush in the foundation powder. Then, stroke on your face, blending outward and upward. Repeat to build coverage.
Customers say
Customers find the foundation powder leaves a natural look and silky smooth feel on the skin, with a baked formula that’s lightweight and easy to apply. The product receives positive feedback for its effectiveness, with one customer noting it remains perfect all day. The coverage and color match receive mixed reviews – while some find it buildable up to medium coverage and appreciate the many color choices, others report minimal coverage and difficulty getting the right shade. Skin tone compatibility is also mixed, with some finding it suitable for mature skin while others say it makes them look pale.
Emmie Ledsinger –
Really works! Great coverage & love the brush
Both my mum and I ordered the foundation & kabuki brush when it was being sold with other pieces at a discount. I started small with the addition of the lipstick while she bought the whole palette. I’m jealous! The brush, when used right, delivers the perfect amount of powder to cover a large scar in my forehead, but it is still able to give light, even, matte coverage all over. There’s no scent and it doesn’t bother my sensitive skin at all. I wish I’d bought the whole kit & caboodle while it was at a lower price. Hint: definitely buy the brush as well. It delivers perfect coverage plus retracts to fit in the smallest makeup bag. I also loved the lipstick BTW. It’s odd looking with the marbling but goes on light and even and the colour lasts. My lips always feel hydrated, the colour is gorgeous, and it’s so light when applied it doesn’t feel like I’m wearing anything on my lips.
Lucinda lopez –
Excellent coverage does not settle in pores or fine lines!
I have been searching for the perfect foundation and I can’t believe I found it in a powder form! This powder is amazing! I am 56 and it’s hard to find coverage that doesn’t settle in the fine lines and make them pronounced or make my pores look like an orange peel. I can not believe how beautiful my skin looks! I look like a professional did my make up! I love it, it feels like I’m not wearing any makeup, the color is perfect and it was easy to apply and build up in some areas, it also covered up my under eye darkness which is something hard to do! Love it really try this powder it’s is perfect for mature skin!
Audy –
Worth a try
The foundation works well. It does cover, but not heavy. It looks a little drier than I like, but overall it’s a good foundation. The texture is nice, it goes on smoothly. It blends well with skin tone. It lasts most of the day for me.
Amazon Customer –
WOW. JUST WOW. 4.5 out of 5; minus a little for no color/shade samples
I’m almost 60/F, some wrinkles and a fair amount of discoloration, red spots, and sun damage, esp. on cheeks.This foundation (baked balance and brighten, color FAIR) is really easy to use. Feels like nothing, even when building. I used only basic, soft, fluffy brushes I had on hand; they worked well for light coverage, but I do think a denser brush option – like a retracting kabuki, as recommended – might work better for building.Very good coverage on bare skin (moisturizar only), pracrically perfect over an inexpensive primer. Almost all my flaws disappeared, even without concealer.Did not settle in wrinkles, either. I FEEL PRET-TY, OH-SO PRET-TY!…or, at least, “not bad for an old broad, not at all!”.I do find that using primer is better over large pores and significant discoloration, such as have I. I used a budget brand with spf 30 and the foundation went on perfectly.It’s FAST, too. The longest part if the process is waiting for the primer to dry, maybe 1-3 minutes.Found it difficult to shade match – but to be fair: When is it *not* difficult?Would be a very nice thing if Laura Geller Beauty offered an inexpensive “sampler” (say, $5.00 for just enough product for 1/2 face in two adjacent shades) to help in this process.I tried “PORCELAIN” first, but it was just a tad too light. The model wearing “FAIR” looks like an olive tone to me, whereas (I think?) I’m more peachy, like the “LIGHT” model – but I’m super pale…but … but.. hem ..haw..Seems really wasteful to open, use once and return a full product to try a color that isn’t quite right, as I have. “Samplers” would really help reduce the volume of product returns, not to mention reduce waste and carbon footprints – just sayin’.Step up,😀Laura Geller. Make the planet as beautiful as you have me!
Lauren C. –
Inconsistent Blend – DOES settle in Wrinkles/Lines
I have been using this product for over a year now.. I’ll admit that despite my lower rating and the issues I’ll explain, I’ll probably continue using the product until i can find a better option. To explain further..My biggest issue is that the consistency of this product is VERY unpredictable.. I provided a picture of an example.. the two products in the picture are the exact same product.. baked & brighten foundation in color: fair.. the product on the right is the what i was replacing and the product on the left is what i was sent. Again this is the EXACT SAME PRODUCT. You can easily see how much lighter the newer product is on the left. The blend is so different and is mainly the lighter shade in the blend. I purchased these products only a month apart. This inconsistency has happens very often….The blend is always inconsistent. This newer shade is too light for me so, this means i had to order ANOTHER in a shade darker to mix the two products to match my skin. That’s expensive, unfair and annoying. I should not have to worry about getting a consistent color. Matching this to your skin is definitely not as easy as they depict. I found matching my skin tone to be really difficult initially and with the inconsistent blend, I continue to have this issue.In addition, this absolutely DOES settle in deeper wrinkles and lines.. it even settles in fine lines. This is better than some other foundations meant for aging skin but, this hardly helps the issue with lines and wrinkles.. especially if you sweat! I am almost 42 yrs old so my lines are faint. This settles in the one wrinkle i have near my nose/lip area. I constantly have to reblend this area.This also easily runs and smudges with even mild perspiration.But, it does give a soft appearance. It helps but does not fully cover redness. It’s easy to apply although it can cake up. It will even out skin tone. It feels fine on although multiple touch ups are required throughout the day.Overall, i only buy this product when it’s on sale or i have a discount. I have a hard time with paying full price since there are so many issues with it (about $37 full price).I feel like there are many better products but, it’s very expensive to keep trying to find the perfect foundation for me. I hope to find a better product but will use this until. I guess i recommend it but, if you suspect there is a better option, maybe try that first..Thank you for reading my review 💜
BLS –
Best Makeup, does not settle into lines, use a little or apply more , it’s your choice. Love it, buy this.
Sam –
It goes smoothly and lasts a long time. Unfortunately it is expensive!
Dresk –
My wife bought this and she loves it. she has fair skin and the color is perfect and covers what she wants covered. she says it can feel a bit dry when first applied but lasts all day without setteling in to fine lines
Anna –
Exactly what i needed… light coverage but slightly buildable, feel nice on skin and not drying on my normal skin
Sandy7131 –
Die Foundation ist leicht in der Anwendung. Einfach mit dem Pinsel aufzutragen und zu verteilen. Das Ergebnis ist gleichmäßig und ergibt einen ebenmäßigen Teint. Der Farbton passt sich wunderbar dem Hautton an. Bin sehr zufrieden mit dem Ergebnis.